Sponsorship provides an amazing opportunity to engage with a targeted (Demographic, Sociographic) group of people with common interests located in specific geographic areas. This has numerous benefits in terms of awareness, attitude & familiarity with brands and business. It also provides sponsors with direct access to a large number of potential customers.

The Tag League Association has a variety of sponsorship opportunities available that offer prospective sponsors a range of benefits and can be customized to suit specific needs or interests. To assist with this, we have developed the following Sponsorship framework;

Tag League Sponsorship Framework
Sponsor Level	Event	Community	Primary
	Provides benefits at specified events such as; Junior Championships Senior Championships World Championships	Provides benefits within a specified competition area, such as; Liverpool or North Shore	Provides benefits across ALL events and ALL competition areas
Platinum	Event naming rights	Local competition presentation rights	Naming rights across all local competitions & presentation rights at all events
	Branding in event promotions and collateral	Branding in all local competition promotions and collateral	Branding in all local competition & event promotions and collateral
	Premium branding at events	Premium branding at local competitions	Premium branding at all local competitions & events
	Experiential activities at events	Experiential activities at local competitions	Experiential activities at all local competitions & events
	Branding on event staff uniforms &  representative team uniforms	Branding on competition staff uniforms &  representative team uniforms	Branding on all staff uniforms & representative team uniforms
	Access to podium at event presentations	Access to podium at local competition presentations	Access to podium at all local competition  event presentations
	Web advertising on event pages of Tag League Association web site	Web advertising on local competition web site	Web advertising on Tag League Association & local competition web sites
	Email advertising to event participants	Email advertising to local competition participants	Email advertising to all event & local competition participants
	Limit of 1 platinum sponsor per event	Limit of 1 platinum sponsor per local competition	Limit of 1 Primary platinum sponsor
	Industry category exclusivity	Industry category exclusivity	Industry category exclusivity
Gold	Branding in event promotions and collateral	Branding in all local competition promotions and collateral	Branding in all local competition & event promotions and collateral
	Branding at events	Branding at local competitions	Branding at all local competitions & events
	Experiential activities at events	Experiential activities at local competitions	Experiential activities at all local competitions & events
	Branding on event staff uniforms	Branding on uniforms for representative teams	Branding on uniforms for representative teams
	Web advertising on event pages of Tag League Association web site	Web advertising on local competition web site	Web advertising on Tag League Association & local competition web sites
	Email advertising to event participants	Email advertising to local competition participants	Email advertising to all local competition & event participants
	Industry category exclusivity	Industry category exclusivity	Industry category exclusivity
Silver	Branding in all event promotions and collateral	Branding in all local competition promotions and collateral	Branding in all local competition & event promotions and collateral
	Branding at events	Branding at local competitions	Branding at all local competitions & events
	Web advertising on event pages of Tag League Association web site	Web advertising on local competition web site	Web advertising on Tag League Association & local competition web sites
	Email advertising to event participants	Email advertising to local competition participants	Email advertising to all local competition & event participants
Bronze	Web advertising on event pages of Tag League Association web site	Web advertising on local competition web site	Web advertising on Tag League Association & local competition web sites
	Email advertising to event participants	Email advertising to local competition participants	Email advertising to all local competition & event participants

  

To provide a consistent approach in the evaluation of potential sponsorship opportunities, applications will be will be appraised in accordance to the following guidelines;

• Given that all funds received from sponsorship will be invested by the Tag League Association in support of its core priorities for 2014/15, Sponsors must ideally share an interest in supporting these, being;
  
  • Development of Junior pathways
  • Development of Senior Social Programs
  • Development of Representative Programs
• The sponsorship will enhance the reputation of the Tag League Association locally, nationally, or internationally, along with the sponsor
• The sponsorship will maintain, build or enhance brand awareness of the Tag League Association along with the sponsor
• The sponsorship will reinforce the Tag League Associations position as a leading Australian sporting organisation
• The sponsorship will engender and further develop relations with the community and/or community organisations

The Tag League Association will not approve sponsorships which are considered to fall under the following categories:

• Political or religious bodies (excluding community service agencies)
• Gambling, gaming or betting agencies, events or venues
• Organisations linked with the tobacco, drugs or alcohol industries
• Sexual services or sex industry venues
• Products or services that denigrate, exclude or offend certain community groups
• Products or services not consistent with the Tag League Associations image, standing and presentation
• Any sponsorship which may be considered to be a conflict of interest for the Tag League Association
• Sponsorship from individuals or organisations who have been proven, known or suspected to have association with criminals or outlawed criminal organisations

If you or your organization are interested in a conversation regarding potential sponsorship, please call 1800 466 090 or send an email to: Manager@TagLeague.com.au